Search Engine Optimization (SEO)
Creating an elegant, user-friendly website is just the first step in the website design process. Build it and they will come is no longer useful. Even if you have the most creatively designed site on the Internet, it won’t do you any good if no one can find it. Search Engine Optimization is a complex and methodical process, which is not a one-and-done deal. Without the continuous monthly attention of an SEO professional, very little can be accomplished.
Search Engine Results Page (SERP’s)
The basic goal of SEO is to take advantage of search engine algorithms in order to place your website near the top of the SERP’s for strategic keywords. Users rarely scroll past the first two pages of results, so if you want to be visible online, it’s important to take steps to get your website friendly with search engines.
Maximizing Search Rankings
We identify relevant keywords based on search volume, website relevancy, and competitive level. These valuable keywords are then used to create targeted written copy based on the unique functional and design elements of each page. But search engines are not just interested in website content. The search bots also crawl through the back-end coding to obtain data for ranking algorithms. To create fully optimized websites, we also integrate SEO content into HTML tags for the title, description, headers, images, and links for each page. Even the most basic website has hundreds of elements that need to be optimized.